Sara Gorman, PhD, MPH is a public health expert and author based in New York. She has written extensively about psychology, misinformation, science denial, and behavioral science, among other topics. Her work has appeared or been reviewed in TIME, The New Yorker, Science, Scientific American, Psychology Today, The Atlantic, New York Magazine, Daily Kos, and NPR, among others.

Sara’s first book, Denying to the Grave: Why We Ignore the Facts That Will Save Us, was published by Oxford University Press in September 2016, and a revised edition was released in June 2021. The book examines the psychology of healthcare decision making and theorizes about public perception of risk. It includes tips for the general public about how to discriminate between valid and invalid science and pointers for public health professionals and doctors on how to communicate with people who don’t believe what science has taught us about health. The book has been translated into Chinese and Portuguese. Sara’s second book, The Anatomy of Deception: Conspiracy Theories, Distrust, and Public Health in America, is now under contract with Oxford University Press and will appear in summer 2024.

Sara is also CEO and co-founder of Critica, a community committed to making rational decisions about health and safety. Critica’s mission is to develop and test new methods of advancing public acceptance of scientific evidence and promoting informed health decision-making. As an evidence-based science communication organization, Critica is at the cutting edge of improving public understanding of health, medicine, and science.